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March 22nd, 2016 @ 17:19

Purple Flag Day - Saturday March 26th

Purple Flag 2016 flyer front

This Easter Bank Holiday weekend will see Westport turn a little purple in order to celebrate the Purple Flag status bestowed on the town last year.

An endorsement of a safe and vibrant night time economy, the Purple Flag is a growing international symbol akin to a Blue Flag on a beach, and represents the concerted effort to enhance and improve an area’s night time offering for locals and visitors alike.

This weekend pubs and hotels across Westport will receive specially designed and commissioned Purple Flag t-shirts, along with beer mats, window stickers and explanatory flyers for curious customers.

For further information, contact Westport Chamber on 098 27375.


About the Purple Flag

What is the Purple Flag?

Awarded by the Association of Town and City Management (ACTM), the Purple Flag is considered the Gold Standard for night time destinations. Areas that achieve the standard benefit from an improved night time environment and a reputation that offers ‘a better night out’ to visitors. Obtaining a Purple Flag shows that Westport’s night-time economy offers clean and safe environments, great bars and clubs, a variety of arts and cultural attractions and excellent transport links.

How did Westport become a Purple Flag destination?

Westport went through a rigorous programme called Purple Flag Academy which started in May 2014 including workshops, self-assessment and final application by the end of last year. In December, Westport hosted a panel of adjudicators nominated by Purple Flag Ireland who rated Westport as a night time destination under the Purple Flag guidelines. In February 2015 we received word that Westport had achieved the necessary standards and had been recommended for a Purple Flag accreditation.

What are the required standards for obtaining a Purple Flag?

Towns must achieve the required standards of 30 criteria before being awarded a Purple Flag. These criteria are spread across numerous areas including:

Wellbeing – destinations should be safe and welcoming

Movement – getting home safely and the ability to move around the town in the evening

Appeal – a vibrant choice of leisure and entertainment for a diversity of ages, lifestyles and cultures

Place – a stimulating and attractive destination at night

Policy – a clear aim and a common purpose with collaboration between local groups and agencies

Westport met all of the required standards in the different categories and as a result the town was awarded the Purple Flag.

What are the benefits of a Purple Flag?

Westport is well known as a prime location for an enjoyable night’s entertainment. The Purple Flag raises Westport’s profile and public image even further by highlighting the town’s safe and welcoming night time environment and the variety of restaurants, pubs and late bars on offer to visitors and locals in the evening and at night. The scheme also helps galvanise Westport’s night time economy, increases partnership working and improves performance on safety, crime-reduction and cleanliness.

Who is involved in Westport’s Purple Flag

The success of Westport’s Purple Flag bid is built on the partnership of numerous groups and organisations which have backed the initiative, including; Westport Chamber, West Mayo Municipal Council, An Garda Síochána, Westport Tidy Towns, Destination Westport and Westport Tourism Organisation. ATCM Programme Manager Jonny Birkett, speaking on behalf of the assessment panel commented that, “The panel was particularly impressed with the town’s substantial partnership working across the membership of the group and on equal measure within each sector supported by a highly committed Tidy Towns Team.”

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