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November 12th, 2015 @ 14:22

Gnó Mhaigh Eo appoints new Development Officer

Gnó Mhaigh Eo is delighted to announce the recruitment of a new Oifigeach Forbartha (Development Officer). Daithí Ó Gallachóir, a native of Castlebar, joins the team and brings a new energy to this organization, whose remit is to encourage the use of the Irish language in business in Mayo.

Daithí, a familiar personality around the town of Castlebar, has a degree from NUIG in Irish, History and Irish Studies and a post-graduate diploma in Business and Information Technology from DCU. He worked for years in the retail industry in Castlebar in the well established menswear shop, Padraic McHale’s and he also worked in Brown Thomas, Galway while he was studying in NUIG. Prior to joining the Gnó Mhaigh Eo team, Daithí was working as Educational Manager in Coláiste UISCE in Béal an Mhuirthead. Speaking about his new appointment, Daithí said: “It’s great to be back working in Castlebar - níl aon áit cosúil le d’áit dúchais!  I have gotten to know a lot of different business owners in the town over the past few years and I look forward to working with them in the future in promoting the Irish Language.”

Daithí has a keen interest in music and he regularly takes part in musicals in Castlebar and Claremorris, and also performs as part of the duo ‘Chris and Dave’. Daithí is a sean-nós dancer and his life is steeped in the Irish language and culture, and no doubt these personal interests will stand to him in his new post. “I have had a grá for Irish from a young age, and I hope that my enthusiasm and passion for the language will encourage businesses to come on board and work with Gnó Mhaigh Eo. There are huge benefits in advertising and branding bilingually. From a marketing point of view, it makes a business stand out and gives them an authentic Irish image which is a huge attraction for customers. As well as that, promoting the Irish language in the private sector gives the language a place outside of schools and Gaeltacht areas, it is vital that we create those spaces where we are invited to engage with the language on a daily basis. Beatha teanga í a labhairt -  it’s the life of the language to speak it, and I look forward to working hard to promote Irish amongst businesses across the county, giving the people of Mayo the opportunity to use their ‘cúpla focal’ every day.”

Speaking about his recent appointment, CEO of Gnó Mhaigh Eo, Freda Nic Giolla Chatháin, said she was “not only delighted that Daithí has joined the team, but am excited about the potential of the organization going forward. Daithí has already proven his ability and his likeability, and he is busy putting his creative stamp on the new office space on Main St. Castlebar, which will be officially opened next month. One of the key elements of our work is engaging with the business community, and I have every faith that Daithí will have a really positive impact in the coming months. He has great energy and passion for the work we do, his enthusiasm is infectious, and I have no doubt that Co. Mhaigh Eo will be linguistically and culturally enhanced by his work with us. Tom Trainor, the Chief Executive of The Marketing Institute once said: “The Irish language is a ready-made differentiator, which if deployed with skill and judgement can assist in the face of competition, which is increasingly global competition. The fact is that the Irish language is unique. No-one else has it! It has a brand value in and of itself.” I believe that Daithí has the appropriate skill and judgement to work effectively with the business community of Maigh Eo to ensure that they use the Irish language as a marketing tool and a unique selling point. I very much look forward to working with Daithí to further increase the visibility of our native tongue around this beautiful county, which is the home of three Gaeltacht regions. One of our projects is to promote products which are ‘Déanta i Maigh Eo’, and we couldn’t have a better ambassador working to promote all that is great about Maigh Eo! Guím gach rath air agus é ag obair le Gnó Mhaigh Eo”.

For further information on Gnó Mhaigh Eo, go to www.gnomhaigheo.ie or phone 094-9010140 or email gno@gnomhaigheo.ie

To contact Daithí: email daithi@gnomhaigheo.ie or phone 087-3326032

Categories: Business News | General

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